VIDEO: The Weeknd – “The Knowing”

The Weeknd

For those of you that followed The Weeknd’s rise over 2011, it should come as no surprise that this video is fairly grandiose – at least in terms of concept, imagery, and length.

That’s not a reflection on his music – which can be incredibly lush and understated, or his character – which comes across as enigmatic and shy. Despite his increasing popularity, I think it’s got everything to do with his attitude towards his art. From the beginning, Abel Tesfaye has seemed like an artist with a vision. An artist who wants to do things his own way. Maybe this is him doing just that.

There aren’t many artists this young that would release a video close to 8 minutes long, with so much convoluted and abstract imagery. It’s special. It’s intriguing. And it’s entertaining.

The video is for “The Knowing”, which closes his debut mixtape¬†House of Balloons.

Check it out below – and don’t forget that you can download his trilogy of mixtapes for free.