If there’s one thing you can’t deny, it’s that 360 has been working hard lately.

I don’t care about all the flack he’s getting from “hardcore” hip-hop heads. From all the people who like his older stuff more, or think he’s “sold out” (“OH NO, A MUSICIAN EARNING MONEY!”, they cry).

Even they have to hand it to him – the guy puts in the miles. Between competing regularly in battles, doing signings, and getting ready to work on his next album, he decided to do a proper video for everyone today. And unless it was planned in advance – which I doubt – he did it on the spot.

At 3.42pm on Facebook, 360 announced that he was going to do a video for “Hope You Don’t Mind Ft N’Fa”, and that it’d all be in one take.

At 9.05pm on Facebook, he delivered the clip.

Take a look below. It was done with the one and only Kane Hibberd – who has done stellar photography for countless Australian and international artists! So it’s no wonder it looks great.